Search merchandising is the practice of controlling which products appear, in what order, and with what messaging on ecommerce search results pages to meet business goals. With Netcore Unbxd search merchandising, business teams use a no-code dashboard to boost or bury items, customize facets and redirects, add campaign banners, and create targeted landing pages so every search experience aligns with revenue, margin, and inventory KPIs.

Netcore Unbxd lets merchandisers design KPI-driven campaigns directly in the merchandising console. They can promote popular, high-margin, or high-inventory products using boost, bury, filter, slot, and sort controls, then track campaign metrics like click-through rate, add-to-cart rate, and order conversion. Continuous, data-driven optimization based on these insights lifts search performance and revenue from merchandising campaigns.

The visual merchandising workbench lets you apply business rules, execute campaigns, and customize shopping experiences from a central, interactive dashboard. You can build rule-based landing pages, schedule banners, configure redirects, and drag and drop products to fine-tune rankings. A real-time preview that matches the live site helps you validate changes before publishing so you can move faster with confidence.

Site-wide rules allow you to promote, demote, or filter products across search results for all queries with a single configuration, such as boosting in-stock items or de-prioritizing low-margin products. Query-specific rules let you define conditions for individual searches and tailor results for high-value or seasonal terms, for example highlighting a particular brand or campaign when shoppers search for a specific keyword.

Merchandisers can create strategic segments based on factors like location, device, purchase history, or shopper value. Segment-specific rules and campaigns then control which products, banners, and landing pages each group sees for the same query. This allows you to run targeted offers for high-value customers, new visitors, or specific regions, driving stronger engagement and conversion from each audience.

A built-in A/B testing engine lets you compare multiple merchandising strategies by splitting traffic between them. You can test different boost and bury rules, ranking strategies, landing pages, or banner setups, then measure the lift in revenue, conversion rate, average order value, or other KPIs. Once a clear winner emerges, you can roll it out as the default with a few clicks.

Netcore Unbxd offers extensive reporting at both campaign and product level. Campaign reports show metrics like impressions, click-through rate, add-to-cart rate, orders, revenue, and revenue uplift for each merchandising initiative. Product-level reports reveal how individual items perform across queries and campaigns so you can prioritize the right products and adjust rules, banners, and landing pages to maximize visibility and sales.